Once upon a time, I was in a state of disengagement or boreout, feeling a lack of challenge or clarity, especially after experiencing frequent organizational changes, scope reductions, and leadership churn. This mindset was a real hurdle when preparing for crucial meeting with the new senior executives. In this post, I will talk about how I worked on changing my mindset before approaching high-level conversations.

I didn’t want to enter the room to “air grievances” or “set the record straight” about past frustrations. The real goal was to shift from venting problems to executive storytelling, ensuring I was seen as a trusted, constructive leader.

The Crucial Shift: From Grievance to Governance

To pivot my thinking and preparation, I focused on demonstrating executive presence by making these key adjustments:

  1. Reframe the Message for Impact: Structured the narratives around What, So What, Now What. This means moving from simple facts to their organizational impact, and finally to a constructive, actionable path forward.
  2. Anchor in Credibility: Subtly reminded the executive of my past achievements, scope, and results (e.g., leading large organizations, driving significant revenue), but avoided turning the conversation into a résumé recitation. The focus was on how my past success informed my current insights.
  3. Speaking Not as a Petitioner: My goal was to offer insights on misalignment, product risks, and cultural gaps. Signalled that I was prepared to offer solutions, not just point out problems.
  4. Craft One Clear Ask: Instead of presenting a laundry list of issues, I focused on a single, impactful, and actionable request. For example, asking for a documented decision log on critical handoffs so my team could execute with clarity. A single, clear ask is more likely to be remembered and acted upon.

A Simple Tool for Discipline

I prepared a single-slide visual to keep my narrative disciplined and focused. This included:

  • My current role and unique perspective.
  • The systemic challenges I observed.
  • offered to help fix alignment or risk areas.
  • A single, clear ask.

Key Takeaways for High-Stakes Conversations

A structured, prepared approach can fundamentally change the outcome of the meeting. Here are the core lessons to adopt:

  • Preparation changes everything: A structured narrative transforms you from someone who might vent into someone who comes across as a thoughtful peer.
  • Leaders value signals: Executives often lack ground-level visibility. They value leaders who surface critical insights about product gaps, model risks, or team disengagement because these are signals they can use to make high-level decisions.
  • Handle tough questions directly: If asked a challenging question (e.g., “Why do you think your scope was reduced?”), answer directly, focusing on organizational factors like leadership churn or lack of clear ownership, rather than becoming defensive.
  • Engagement is a choice: By consciously shifting your approach from “complain” to “contribute,” you re-engage yourself in a meaningful and productive way.

The simple but difficult correction was this: 

I had to stop thinking like someone who wanted something, and started acting like someone who had something to offer

That is the heart of executive presence.

In the previous post, I wrote about LLMs as an Executive Coach. I use AI and LLMs effectively to help me elevate my executive presence. I would recommend using the custom Ethan Evan’s GPT available via ChatGPT and subscribe to Ethan Evan’s on substack.

One response to “From Grievances to Solutions: Mastering Executive Storytelling”

  1. […] Executive Storytelling: In high-stakes meetings, the goal is not to air grievances. It’s to demonstrate executive presence by shifting from complaining to “contributing.” Anchor your message in credibility, structure your narrative around What, So What, Now What, and always make a single, clear ask. Show them what you have to offer, not what you want. […]

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