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My Journey in Digital Privacy with Lightbeam
2–3 minutesMy journey with Lightbeam, the open-source Firefox web browser extension, is a story of code, community, and commitment to digital privacy. What started as an Outreachy internship in 2017 blossomed into a long-term dedication, securing a crucial tool for a global research community and a commitment to web tracking awareness. A Tool That Changed the… Read more
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The Constant Performance of Presence
1–2 minutesDuring 1:1 earlier this week, a report shared a sentiment I’ve heard echoing in various forms: “It feels like we have to put up a performance every time we meet people in person now.” Whether at an offsite, a conference, or a large team gathering, there’s a heightened sense of needing to be “on.” Pre-COVID,… Read more
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Privacy Paradox in AI Browsers and the Declining Value of Web Traffic
2–3 minutesThe launch of AI-centric browsers like ChatGPT Atlas marks the definitive end of the traditional web era. The focus is no longer on clicks and pageviews; it’s on answers, actions, and agents. This shift has two critical implications for everyone: 1. The Death of “Eyeballs” & The Rise of AEO/GEO Old Model: Optimize for SEO,… Read more
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Managing Option Anxiety in AI Implementation
1–2 minutesThe world feels a little… overwhelming these days, doesn’t it? As Engineering Managers, we’re constantly juggling, translating, and often, just trying to make sense of the constant currents of change. Two conversations today struck a chord, perfectly capturing some of the nuanced challenges that define our daily grind. The Paradox of Choice in the Age… Read more
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Org Design vs. House Architecture: Building a Strong Foundation
2–3 minutesIn today’s post I want to compare house architecture design to product engineering organization (org) design. The Foundation: Mission vs. Muddy Footings In house architecture, the foundation is everything. If the footing is shallow, uneven, or built on shifting ground, you get cracks, settling, and eventual structural failure. In org design, the “foundation” is the… Read more
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From Two to One: Unifying Architecture and Streamlining Product Editions
2–4 minutesWe had a problem that many growing engineering organizations face: two core product editions, two distinct codebases, and twice the maintenance overhead. Our primary platform had evolved into separate B2C and B2B versions. While they shared common backend services, they ran on completely separate frontend applications. This is the story of how we unified our… Read more
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Princiya Sequeira 